Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. In fact, our research at Allocadia found that companies with strong growth are 2X more likely to align marketing KPIs directly to their contribution to the business, underscoring the need for all marketing teams to operate...
Learning to keep your alcohol intake in check is the first step in drinking responsibly. It’s also important to be responsible for your own actions, and to ask for help when you need it. This can help if: you want to know how to drink alcohol and stay safe you’ve never been drunk before and...
The multiple, controversial attempts to ban immigrants and refugees from Syria has had millions questioning how much the United States of America lives up to its ideals of religious tolerance. While it’s important for a country to take a long, hard look at itself, it’s also important to give a real, thorough look at the rest...
Pirates have fascinated the masses for hundreds of years. Romanticized in fiction, the image of a pirate has crystallized into a bearded, peg-legged man, with a funny hat and possibly a parrot on his shoulder. The pirate was almost relegated to a quaint decades-old obsession until Disney revived the swashbucklers by rebooting a Disneyland...
While most of the time we only hear about the most important cities, or those with the most breathtaking architecture, there are many quirky and bizarre cities hiding in spots you wouldn’t ever imagine all over the world. Some of these cities have reached their situations organically, ending up in the most ridiculous predicaments, with...
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